[Branding]
[Content]
[VenturE]
CREATIVE IMPACT STUDIO
BERLIN / INTL
Blue Horizon is the Zurich-based investment fund transforming the future of food, working with purpose-driven founders and companies in plant-based and vegan food tech.
Very Good Looking developed a new logo concept, and developed a full corporate identity system, as well as translating this new design language into various assets — and a shiny new website.
“Blue Horizon backs founders who are changing the way we eat. That sense of purpose and optimism had to live in the brand — so we built a world of custom illustrations that makes their mission feel tangible and alive.”
“We faced numerous challenges in updating our brand presence. But Very Good Looking stood by us as a competent partner. Through their constructive approach, we refreshed our brand identity and sustainably improved our communication strategy.”
