[Branding]
[Content]
[VenturE]
CREATIVE IMPACT STUDIO
BERLIN / INTL
SaaS company Retraced enables fashion brands to digitize, trace, and analyze their supply chains.
When Very Good Looking was asked to lead the company's rebranding, the market was shifting in Retraced's favor: new international legislation had turned supply chain transparency from a voluntary differentiator into an industry-wide mandate.
We guided the team through a strategic re-evaluation of their positioning – and executed a rebrand that respected the company's history while leading it into its future.
“As a creative studio with a focus on sustainable impact, we specialize in supporting mission-driven companies like Retraced to elevate their impact — by looking the part.”
“Very Good Looking was more than just an external agency. They became a strong and competent partner throughout our challenging rebranding process. Their collaborative approach made the journey seamless and highly rewarding.”
